Road User Focus: to be responsive to the road user needs whilst observing social and environmental responsibility. Excellence: to exercise professional competence, ethics, and transparency. Do it right at the right time and with enthusiasm. Integrity: be honest and trustworthy. Show respect for others and courage in our actions. Innovation: be creative, examine options, and challenge assumptions Accountability: be responsible and answerable for our actions to ensure prudent management of the trunk roads network to realize value for money.